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Wishlist Intelligence

Wishlist Performance metrics explained

Read the performance snapshot with confidence: see the customer interest building in your store, how it is changing, and how that demand is beginning to turn into purchases.

Your quick read on wishlist demand

The Wishlist Performance snapshot in GoScript Advanced Wishlist WordPress Plugin for WooCommerce brings the strongest customer-interest and commercial signals into one place. Use it to understand what people are saving now, whether that interest is gaining pace, and how effectively saved products are later becoming purchases.

1. The demand metrics

These cards show the volume and direction of shopper interest across your selected reporting period.

Wishlist AddsThe number of new customer-product saves created in the selected period. A strong first signal that products are earning attention.
Wishlist MomentumWhether new wishlist interest is rising or falling compared with the immediately preceding equivalent period.
Wishlist RemovalsThe number of saved items customers removed during the selected period-useful context alongside new interest.
Current WishlistersHow many distinct customers currently have matching products saved, giving you a clear view of active demand.

2. The purchase and value metrics

Once shoppers return to buy, these cards help you connect that customer intent to real WooCommerce outcomes.

Wishlist PurchasesQualified paid-order purchases that include products actively wishlisted when the order first qualified.
Purchase RateWishlist Purchases divided by Wishlist Adds, helping you see how saved-product interest is converting into purchases over time.
Revenue per Wishlist AddThe average attributed revenue generated for each new wishlist interest in the selected period.
Attributed RevenueProduct-only, refund-adjusted revenue from qualified wishlist-driven purchases, excluding shipping and tax.

3. Read the change indicators in context

Where a performance card displays a percentage change, GoScript compares the selected period with the immediately preceding period of the same length. That makes it easy to spot growing interest without losing the context of how your store performed just before it.

  1. Choose a period that suits the decision you are making: a quick daily pulse or a broader 7-, 30-, or 90-day view.
  2. Start with Wishlist Adds and Momentum to see whether customer interest is expanding.
  3. Pair Current Wishlisters with Wishlist Purchases and Purchase Rate to understand the strength of active demand and its purchase progress.
  4. Use Attributed Revenue and Revenue per Wishlist Add to identify the wishlist activity creating the strongest commercial contribution.

4. Turn the summary into action

The snapshot is your starting point. When a metric catches your attention, use the related report to understand which products, customer patterns, or catalogue opportunities are driving it.

  • Rising Adds and Momentum can guide product merchandising, stock planning, and promotion priorities.
  • Strong Current Wishlisters can reveal demand before a purchase happens.
  • Purchase and revenue signals help identify saved products that are already earning their place in the customer journey.
  • Use the product reports to turn a broad trend into a specific, practical follow-up.

Next steps

Go deeper into the metrics that matter most to your next merchandising decision.

Need help with Advanced Wishlist?

Check the documentation first, or contact us if you still need a hand.

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