Products Worth Attention

Where strong interest can become a better opportunity

Products Worth Attention identifies products with meaningful current wishlist demand and a Wishlist Purchase Rate below your store’s average for the selected period. In GoScript Advanced Wishlist WordPress Plugin for WooCommerce, it is designed to help you find customer interest that deserves a closer look-not simply products that are underperforming.

1. How products qualify for the report

The report looks for a combination of active customer demand and purchase progress that is below the selected store-wide baseline. A product must meet all of the following conditions to appear.

Meaningful Current WishlistersThe product must meet the configurable minimum Current Wishlisters threshold set in Advanced Wishlist settings.

New selected-period interestThe product must have at least one Wishlist Add in the selected reporting period.

Below-average Purchase RateIts Wishlist Purchase Rate must be below the store-average Purchase Rate for the same selected period.

Priority rankingProducts are ranked by the scale of active demand and the gap from the store-average rate, helping the most compelling opportunities rise first.

2. What the report is telling you

This report is a prioritisation tool. It surfaces products where shoppers are showing meaningful current interest and where a closer customer-experience or merchandising review could be especially valuable.

• Use Current Wishlisters to understand the active customer audience behind the product.
• Use Wishlist Adds to see the fresh interest created during the selected period.
• Compare the product’s Purchase Rate with the displayed Store Average to understand the purchase-progress context.
• Review Attributed Revenue alongside the other signals to see the qualified value already connected to the product.

3. Turn the shortlist into a focused review

Use the report to turn a broad opportunity into a concrete product-level action plan.

1. Open Reports → Products Worth Attention and select the date range and filters that match the area you want to review.
2. Start with the products showing both strong Current Wishlisters and a meaningful gap from the displayed Store Average.
3. Review stock status, price, product content, variants, shipping context, and where the product is featured in your storefront.
4. Compare the product with similar items or its category in the All Products report.
5. Choose a thoughtful follow-up, then revisit the report over time to see how customer interest and purchase progress respond.

4. Keep the signal relevant to your store

The Minimum Current Wishlisters for Products Worth Attention setting controls how much active demand a product needs before it can be highlighted. This lets you tune the report to your store’s size and keep the shortlist focused on opportunities with enough customer interest to matter.

• Use a lower threshold when you want a smaller or newer store to surface emerging opportunities sooner.
• Use a higher threshold when a larger catalogue needs a more selective, high-signal shortlist.
• Review the threshold alongside your normal traffic and wishlist volume, then adjust it as your store grows.
• Use filters by product, category, or tag to make the same insight useful for a focused collection review.