Analytics retention and data lifecycle

A practical lifecycle for useful store data

GoScript Advanced Wishlist WordPress Plugin for WooCommerce separates the live customer-wishlist experience from historical analytics. That gives your store durable current-demand insight while keeping older reporting facts on a defined, store-local retention window.

1. What remains available

The live wishlist experience depends on the products customers currently save. Advanced Wishlist preserves that current state so your customer area and active-demand reporting can continue to reflect genuine ongoing interest.

Account-linked wishlistsCustomer wishlists and their saved items remain available so shoppers can return to their plans whenever they sign in.

Current saved-product demandLive customer-product state supports Current Wishlisters and reflects products that customers still actively keep saved.

Active sharing controlsShared-list settings and links continue to work with the wishlists customers choose to share.

Customer privacy controlsAccount-linked data remains available to the WordPress personal-data export and erasure workflow.

2. How historical analytics retention works

Wishlist Intelligence stores historical reporting as anonymous daily product summaries and a limited attribution-reconciliation record. The plugin automatically keeps the most recent 180 store-local calendar dates for these reporting facts.

1. Daily product activity contributes to the reporting summaries used across Wishlist Intelligence.
2. The current store-local date determines the active 180-day retention window.
3. A scheduled daily cleanup removes expired daily summaries and expired attribution-reconciliation records.
4. Cleanup runs in small batches and can schedule follow-up work, helping the store catch up without one long background task.
5. Your reports stay focused on a meaningful recent period while current customer demand remains available independently.

3. What deactivation does-and does not-do

Deactivating the plugin is a reversible pause. It does not delete Advanced Wishlist data, so you can reactivate the plugin and continue from the customer lists, settings, and insight foundation your store has already built.

• Deactivation keeps plugin data in place by design.
• Account-linked wishlists, settings, and retained analytics data are not removed just because the plugin is deactivated.
• This makes it safer to troubleshoot, stage changes, or temporarily pause the plugin without sacrificing established customer wishlist data.
• Customer-specific erasure requests remain a separate WordPress privacy workflow.

4. Choose your uninstall behavior

By default, uninstalling Advanced Wishlist also preserves its data. If you want a full plugin-wide cleanup when the plugin is uninstalled, you can opt in before removing it.

1. In WordPress, open Advanced Wishlist → Settings.
2. Find the Data lifecycle section.
3. Enable Remove all Smart Wishlist data when the plugin is uninstalled.
4. Save your settings before uninstalling the plugin.
5. When the plugin is later uninstalled, the setting removes its wishlist, reporting, and related plugin data and settings.

5. Use a clear data strategy

This lifecycle model gives your store a thoughtful balance: customers can keep returning to valuable saved products, you can use a meaningful recent reporting window, and you stay in control of removal choices.

• Use the retained reports to spot recent demand and purchase progress.
• Use current-demand metrics to prioritise products customers still actively want.
• Use WordPress export and erasure tools for individual customer privacy requests.
• Use the Data lifecycle setting only when you intentionally want to remove all plugin data on uninstall.