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Reports & Analytics

Conversion rate and attributed revenue

Turn validated recommendation activity into a clearer view of the product relationships earning credited orders and attributed net revenue.

See which relationships convert

Conversion rate is calculated for each source-to-recommended product relationship: attributed orders divided by validated clicks. The report combines the selected relationships and date range to give you a practical signal of which recommendations are turning interest into credited purchases.

NumeratorAttributed orders for the recommendation relationship.
DenominatorValidated recommendation-driven clicks for that same relationship.

See the revenue connected to recommendations

Attributed net revenue is the relevant WooCommerce order line-item total excluding tax for attributed target products. It is aggregated against the source-to-target relationship that received the attributed order, helping you see the commercial value connected to your strongest recommendation journeys.

If an order contains several quantities of the same attributed target, the relationship receives one attributed order and the full relevant line-item revenue. Different target products in a single order can be attributed to different source products when each has its own qualifying click.

Turn results into merchandising insight

Use the report to compare recommendation relationships and identify the pairings worth a closer look. A relationship with more clicks gives you a steadier signal, while revenue totals help you recognise the product pairings creating meaningful attributed order value.

  • Review a suitable 7-, 30-, or 90-day period before comparing relationships.
  • Look at clicks alongside attributed orders to understand the story behind conversion rate.
  • Use product filters to investigate an important source or recommended product in context.

A focused view of recommendation performance

These figures are designed to show the recommendation relationships Smart Related Products can validate and attribute, rather than broad impressions or general storefront traffic. That focus helps you connect customer journeys to the specific products and pairings you are working to improve.

Next steps

Continue with the reporting views that help you evaluate data coverage and review performance quickly.

Need help with Smart Related Products?

Check the documentation first, or contact us if you still need a hand.

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